Total Fitness | Specialized | Cycling & Triathlon | Bike Servicing | Bath | Wiltshire

New Products

We aren't satisfied with second fastest. Hell, why do you think we have our own Win Tunnel and the motto, "Aero is Everything?" We live and breathe aero, because we know that aerodynamic optimization is the best thing we can do to make you faster. And this philosophy has never been truer than with the new Venge. Being eight seconds faster than the ViAS, it’s not only the most aerodynamic bike on the road, but it’s also lost 460 grams. This is the new shape of speed. — Choose Options

Specialized

Specialized S-Works venge 52 cm 2019 USED

MSRP:

Was: £3,700.00

Now: £1,995.00

Fits Specialized road frames with OSBB or PF30 bottom bracket shell, as well as most BB30 road frames. This crankset is used but very low mileage hence in excellent condition with some very small marks. — Add to Cart

Specialized

Specialized S-Works Gloss Tarmac Black Power Crankset 170mm USED

MSRP:

Was: £1,200.00

Now: £549.00

First came our CLX 64. Then the 32s. And after racking up multiple wins in Grand Tours, Worlds, and everything in between, we knew that our best bet was to take the line to new heights, or well, new depths. We needed to design one wheel that was a true quiver killer. One wheel that had all the aerodynamic benefits of the 64 in a package that climbed like the 32, and that’s where the all-new CLX 50 comes in. — Add to Cart

Roval

Roval CLX 50 Front Wheel with tyre included USED

MSRP:

Was: £925.00

Now: £599.00

The 2019 Focus IZALCO RACE 9.7 is a carbon frame race bike with upper mid-range components and rim brakes. — Choose Options

Focus

Focus Izalco Race Disc 9.7 2019

MSRP:

Was:

Now: £2,159.00

The new Power Arc Expert expands on the success of our original Power saddle. It features the same channel and length as the original, but where it differs is in its durable Cr-Mo rails versus the titanium found on the Pro. But this means that it still features comfortable, lightweight EVA padding. — Choose Options

Specialized Power Arc Expert

MSRP:

Was:

Now: £110.00

When we developed the Tarmac Disc, we didn't just want it to be fast. We wanted it to be fast everywhere. Long climbs, windy flats, Grand Tour stages, local fondos—we built a race bike to be the most complete out there. How'd we do it? We started with our Rider-First Engineered™ frame with a perfectly-tuned ride quality for every size, added in some serious aero tech that makes it 30 seconds faster over 40 kilometers than the Tarmac SL5, and then made it 20% lighter. Nothing is lighter, faster, and better handling. — Choose Options

Specialized

Specialized Tarmac Sport SL6 2021

MSRP:

Was:

Now: £2,750.00

At a mere 150 grams, the S-Works EXOS are the lightest cycling shoes to ever come with a Boa® dial. And not only are they ridiculously light, but they still have all the features that are synonymous with the S-Works label. They’re still at that World Tour level, just ridiculously light. — Choose Options

Specialized

Specialized S-Works Exos Road Shoes

MSRP:

Was: £450.00

Now: £299.00

The R5 Disc makes no compromises as a race machine first and foremost.Whether you’re attacking epic climbs or speeding over cobblestones, its aggressive and versatile fit, unrivalled stiffness, stable and responsive handling and integrated disc-brake technology will help you survive, thrive and dominate on our stiffest-ever road bike. — Choose Options

Cervelo

Cervelo R5 AXS SRAM Red 56cm 2020 Ex Demo

MSRP:

Was: £8,399.00

Now: £5,995.00

There's no other e-bike out there with ride quality, range, and power like this, at a weight that's light enough to carry. The Turbo Vado SL 4.0 is best for workouts, riding beyond the beaten path and last-minute adventures. All you need to do is get on and go. Extra-bright, built-in lights in front and back mean you'll see and be seen. Plus, Pathfinder tires roll fast on or off the pavement with plenty of grip. — Choose Options

Specialized

Specialized Turbo Vado SL 4.0 2021

MSRP:

Was:

Now: £2,900.00

Ride further almost anywhere with the Focus Paralane 9.8 Disc Adventure Road Bike that's engineered for long-distance comfort no matter the surface. The lightweight carbon frame can accommodate a tyre width up to 35mm, delivering comfort, control and compliance on road and also loose gravel tracks so that you can divert onto routes that you otherwise wouldn't dare venture on a previous road bike. — Choose Options

Focus

Focus Paralane 9.8 Disc 2020

MSRP:

Was: £3,659.00

Now: £2,995.00

Impressive fit, performance and value, combining timeless cycling style with the newest materials. — Choose Options

Giro

Giro Trans Boa HV Road Shoe

MSRP:

Was: £179.99

Now: £130.00

The T-Gale saddle is the result of wind tunnel testing and extensive research into the Triathlon and Time Trial market. The T-Gale family has a flat base and is designed to give the best performance & comfort during TT events and Triathlons. — Add to Cart

Prologo

Prologo TGale PAS CPC Tirox

MSRP:

Was: £174.99

Now: £140.00

Featured Products

Super-lightweight MAX aero carbon frame (890 g frame only) including an aero carbon stem, R.A.T. Quick-release axles and long service life and reliable shifting: Shimano 105 — Choose Options

Focus

Focus Izalco Max Disc 8.7 2020

MSRP:

Was: £2,899.00

Now: £2,149.00

Increased stiffness at the bottom bracket enables efficient power transfer, so your hard work is transferred to rapid acceleration. Stiffness at the head tube is critical to confidence-inspiring handling - you'll feel how stable and precise the S3 is when cornering and descending at speed. — Choose Options

Cervelo

Cervelo S3 Ultegra 8000 Disc 2020

MSRP:

Was: £3,999.00

Now: £3,249.00

The S5 boasts substantial aerodynamic improvements over its predecessor. Full internal cable routing, a custom bar and stem, riding position, and special frame shapes work together to reduce drag and improve aerodynamics. The result: you go faster. — Choose Options

Cervelo

Cervelo S5 Ultegra Disc Di2 2020

MSRP:

Was: £7,099.00

Now: £5,995.00

We've never been ones for dogmatic rules. And with a little defiance of the UCI's rule book, the Shiv sets the new standard for speed—again. It keeps its aero, fuel, and fit focus, but does so in an entirely new and novel way. Yes, it has disc brakes. Yes, it's easy to travel with. And yes, it takes aero to unheard of heights using storage and fit features that also make you faster. There's only one bike that's going to help get you to the top of the podium this season and that's the Shiv Disc. — Choose Options

Specialized

Specialized Shiv Expert Disc 2020

MSRP:

Was:

Now: £8,500.00

On Sale! Save 27%

Choose Options

Cervelo

Cervelo P-series Disc 105 2020

MSRP:

Was: £2,899.00

Now: £2,095.00

2020 Cervelo S3 Force eTap AXS 12 Speed Disc Road Bike is ideal for crits and sprinting, with an incredibly strong and stiff frame that's ready to get you to the finish line faster. The frame layup and tubing shapes are not only aerodynamic but help to damp road vibrations for more comfort. With increased stiffness in the head tube and bottom bracket, you'll experience improved handling that's stable and precise at speed and through corners. — Choose Options

Cervelo

Cervelo S-Series Force eTap AXS Road Bike

MSRP:

Was: £6,199.00

Now: £4,750.00

Specialized Tarmac Expert SL7 2021 — Choose Options

Specialized

Specialized Tarmac Expert SL7 2021

MSRP:

Was:

Now: £5,250.00

The use of a wide internal rim on the Zipp 303 S Carbon Tubeless Disc Brake Front Wheel allows wider tyres to be fitted for an incredible ride quality. It's developed for riders that demand speed, be that on their road race or gravel bike, and is aerodynamically optimised for use with 28mm tyres but can also be fitted with any tubeless-ready tyres up to a massive 50mm width. — Add to Cart

Zipp

ZIPP 303 S CARBON TUBELESS DISC WHEEL FRONT

MSRP:

Was:

Now: £470.00

The use of a wide internal rim on the Zipp 303 S Carbon Tubeless Disc Brake Front Wheel allows wider tyres to be fitted for an incredible ride quality. It's developed for riders that demand speed, be that on their road race or gravel bike, and is aerodynamically optimised for use with 28mm tyres but can also be fitted with any tubeless-ready tyres up to a massive 50mm width. — Add to Cart

Zipp

ZIPP 303 S CARBON TUBELESS DISC WHEEL REAR

MSRP:

Was:

Now: £515.00

Zipp’s 303 Firecrest® Tubeless Disc-brake wheelset is designed for the real world… a world of imperfect conditions, road surfaces, and elements where the bottom line is simple. Efficiency = speed. It’s faster, lighter, and more capable over varied terrain—whether the surface is pavement in all its conditions or no pavement at all. — Add to Cart

Zipp

ZIPP 303 FIRECREST CARBON TUBELESS DISC BRAKE FRONT WHEEL

MSRP:

Was:

Now: £780.00

Zipp’s 303 Firecrest® Tubeless Disc-brake wheelset is designed for the real world… a world of imperfect conditions, road surfaces, and elements where the bottom line is simple. Efficiency = speed. It’s faster, lighter, and more capable over varied terrain—whether the surface is pavement in all its conditions or no pavement at all. — Add to Cart

Zipp

ZIPP 303 FIRECREST CARBON TUBELESS DISC BRAKE REAR WHEEL

MSRP:

Was:

Now: £820.00

When we developed the Tarmac Disc, we didn't just want it to be fast. We wanted it to be fast everywhere. Long climbs, windy flats, Grand Tour stages, local fondos—we built a race bike to be the most complete out there. How'd we do it? We started with our Rider-First Engineered™ frame with a perfectly-tuned ride quality for every size, added in some serious aero tech that makes it 30 seconds faster over 40 kilometers than the Tarmac SL5, and then made it 20% lighter. Nothing is lighter, faster, and better handling. — Choose Options

Specialized

Specialized Tarmac Comp SL6 2021

MSRP:

Was:

Now: £3,500.00

Most Popular Products

Excellent quality tub tape — Add to Cart

Jantex

Velox Tub Tape

MSRP:

Was:

Now: £4.99

Designed primarily to allow chosen friends and family to know you're safe whilst out riding. ANGi can sit on your helmet out of the way, you'd hardly know it's there, weighing in at 10g. If a crash is detected your connected smart phone will initiate a countdown. If you are unable to stop this then the unit contacts your contacts saying you may need help and shows your GPS location. In addition, you can track and trace your rides even if you don't crash! — Add to Cart

Specialized

ANGi Crash Sensor

MSRP:

Was: £40.00

Now: £35.00

Whether your goal is to escape on gravel back roads, far from cars and crowds, toe the start line at your first gravel race, or simply get the most versatile bike on the road or dirt, no bike is better than the new Diverge. It’s quite simply the fastest, most capable - and just maybe the most fun – alloy bike we’ve ever made, delivering a ride that’s quick and lively, but stable and confidence inspiring when the terrain gets rough. — Choose Options

Specialized

Specialized Diverge Base E5 2021

MSRP:

Was:

Now: £1,099.00

All too often, corners are cut to meet price-points in the entry-level road bike market, but the Allez redefines what it means to be "entry level." Focusing on weight, refinement, and reliability like nothing else in its class, the Allez is the first to make these technologies accessible to everyone. Whether you're just getting into road cycling, commuting, or looking for a new bike, the Allez is just as performance-packed as it is versatile. — Choose Options

Specialized

Specialized Allez 2021

MSRP:

Was:

Now: £799.00

Designed to win, the new KEO BLADE CARBON improves the experience associated with the use of blade technology in a clipless pedal. This new version is the result of experience gained during years of development in the heart of our manufacturing facility and to continual improvements made thanks to the daily input from the greatest of champions. Lightweight, aerodynamic, powerful, the new KEO BLADE CARBON has all the assets to allow you to improve and optimize your performance until victory is yours. — Add to Cart

Look

Look Keo Blade Carbon Composite Road Pedals

MSRP:

Was:

Now: £125.00

Increased stiffness at the bottom bracket enables efficient power transfer, so your hard work is transferred to rapid acceleration. Stiffness at the head tube is critical to confidence-inspiring handling - you'll feel how stable and precise the S3 is when cornering and descending at speed. — Choose Options

Cervelo

Cervelo S3 Ultegra 8000 Disc 2020

MSRP:

Was: £3,999.00

Now: £3,249.00

There's no other e-bike out there with ride quality, range, and power like this, at a weight that's light enough to carry. The Turbo Vado SL 4.0 is best for workouts, riding beyond the beaten path and last-minute adventures. All you need to do is get on and go. Extra-bright, built-in lights in front and back mean you'll see and be seen. Plus, Pathfinder tires roll fast on or off the pavement with plenty of grip. — Choose Options

Specialized

Specialized Turbo Vado SL 4.0 2021

MSRP:

Was:

Now: £2,900.00

Full finger glove with windproof & water resistant back hand. — Choose Options

Endura

Endura Women's Windchill Glove

MSRP:

Was:

Now: £29.99

Natural Merino blend insulation in a warm baselayer. — Choose Options

Endura

Endura Transrib L/S Baselayer

MSRP:

Was:

Now: £37.99

Mid-weight bike tights for warmth and comfort on cold rides. — Choose Options

Endura

Endura Xtract Bibtight

MSRP:

Was:

Now: £69.99

With the Aethos Specialized aren't designing a bike for the pros, there's the amazing Tarmac for that. This bike is designed for us 'normal' riders. Sure it's UCI certified but this bike probably won't be seen with a yellow-jerseyed rider aboard. The Aethos is incredibly light at every price point (approx 699g 10r frame in 56cm). Weight isn't everything though so Specialized have used all their carbon knowledge to create a bike that feels like nothing else. Surely a bike you'll want to jump on time and time again, be it for a 1 hour blast when you're short on time or an all day epic. This bike is for the love of riding. — Choose Options

Specialized

Specialized Aethos Pro Ultegra Di2

MSRP:

Was:

Now: £7,250.00

We developed the Caledonia-5 in collaboration with Team Sunweb to satisfy the need for a dedicated cobbles bike. Keep your eyes peeled at the Monuments.

Faster handling isn’t necessarily better—we engineered the handling based on the specific use-case. In this case it’s Roubaix. Roubaix is harder on bikes than any other race on the calendar, and there’s zero margin for error. We increased the rear center (compare this to the R3 that was raced last year), lowered the BB, and increased the trail. The handling is still fast, but we’ve added stability. — Choose Options

Cervelo

Cervelo Caledonia-5 Ultegra Di2 2021

MSRP:

Was:

Now: £5,799.00

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