Total Fitness|Specialized|Cycling|Bike Servicing|Bath|Wiltshire

New Products

Lightweight Trail Tech Tee. — Choose Options

Endura

Endura Singletrack Core T Bike Shirt

MSRP:

Was:

Now: £34.99

The ultimate trail jersey boasting MT500’s trusted durability and high wicking comfortable performance. — Choose Options

Endura

Endura MT500 Burner Long Sleeve Jersey

MSRP:

Was:

Now: £49.99

Yep, we just re-read the spec sheet and still can't believe it either. The Rockhopper Elite is one helluva lot of bike.
Air-sprung fork? Let me introduce you to your new friend, Judy. Discerning when it comes to your drivetrain? You'll find no fault—and no grade too steep—with a wide-range Shimano Deore 1x10 drivetrain. Why stop there? We didn't, in order to allow you the pleasure of stopping yourself with Shimano's eager-to-please and oh-so-capable MT200 hydraulic disc brakes. — Choose Options

Specialized

Specialized Rockhopper Elite 29 2021

MSRP:

Was:

Now: £849.00

We believe we’ve made the fastest all-around road wheels in the world. The Rapide CLX wheelset essentially combines the aerodynamic excellence of our UCI TT World Championship dominating CLX64 with the light weight and gentlemanly handling of our Polkadot-Jersey winning CLX32. The result is a wheelset that delivers maximum speed in conditions found in real-world riding; climbing performance, slippery efficiency of a dedicated aero setup, and stable, confident handling, regardless of wind conditions. — Choose Options

Specialized

Roval Rapide CLX Rear HG Wheel

MSRP:

Was:

Now: £1,300.00

We believe we’ve made the fastest all-around road wheels in the world. The Rapide CLX wheelset essentially combines the aerodynamic excellence of our UCI TT World Championship dominating CLX64 with the light weight and gentlemanly handling of our Polkadot-Jersey winning CLX32. The result is a wheelset that delivers maximum speed in conditions found in real-world riding; climbing performance, slippery efficiency of a dedicated aero setup, and stable, confident handling, regardless of wind conditions. — Choose Options

Specialized

Roval Rapide CLX Front Wheel

MSRP:

Was:

Now: £900.00

Conquer mountains, flatten hills, and feel your bike come alive with the lightest road clincher wheels we have ever made. Mass is the enemy of performance, and there’s no room nor excuse for a single excess gram when chasing KOMs and mountaintop primes. Weight has been pared to the absolute minimum in order to capitalize on every watt of energy without sacrificing any of the strength, ride quality and durability that are crucial to long term performance and satisfaction. — Choose Options

Specialized

Roval Alpinist CLX Rear HG Wheel

MSRP:

Was:

Now: £1,300.00

Conquer mountains, flatten hills, and feel your bike come alive with the lightest road clincher wheels we have ever made. Mass is the enemy of performance, and there’s no room nor excuse for a single excess gram when chasing KOMs and mountaintop primes. Weight has been pared to the absolute minimum in order to capitalize on every watt of energy without sacrificing any of the strength, ride quality and durability that are crucial to long term performance and satisfaction. — Choose Options

Specialized

Roval Alpinist CLX Front Wheel

MSRP:

Was:

Now: £900.00

One wheel to rule all roads. Road light, off-road tough, smooth as butter, Terra CLX wheels bring leading-edge performance to the diverse needs of mixed-terrain rides. These are the lightest gravel wheel on the market. They sport 25mm internal-width rims, deliver a durable and exceptionally smooth ride, are compatible with 28-42c tires with up to 90 PSI. — Add to Cart

Specialized

Roval Terra CLX HG Rear Wheel

MSRP:

Was:

Now: £1,300.00

One wheel to rule all roads. Road light, off-road tough, smooth as butter, Terra CLX wheels bring leading-edge performance to the diverse needs of mixed-terrain rides. These are the lightest gravel wheel on the market. They sport 25mm internal-width rims, deliver a durable and exceptionally smooth ride, are compatible with 28-42c tires with up to 90 PSI. — Add to Cart

Specialized

Roval Terra CLX Front Wheel

MSRP:

Was:

Now: £900.00

After designing the CLX 50s, we realized that an affordable, race-worthy carbon wheelset was nowhere to be found—until the CL 50 Disc was developed, that is. We paired our quiver-killing CLX 50 Disc rim with DT Swiss Competition round spokes, our Aero Flange Disc hubs with DT Swiss 350 internals, and steel bearings to deliver you an exceptional wheelset at a more than accessible price. — Add to Cart

Specialized

Roval CL50 Disc Wheelset

MSRP:

Was:

Now: £1,500.00

Lighten Your Bike, Not Your Wallet Conquer mountains, flatten hills, and feel your bike come alive with this utra-light 1365 gram wheelset. Mass is the enemy of performance, and the Alpinist CL is the lightest wheelset in its class. Weight has been pared to the absolute minimum to make the make the most of every watt and deliver incredible responsiveness without sacrificing any of the strength, ride quality and durability that are crucial to long-term performance and satisfaction. — Add to Cart

Specialized

Roval Alpinist CL HG Wheelset

MSRP:

Was:

Now: £1,400.00

The new Tarmac is designed to go fast, there's no if's, and's, or but's about that—but it represents so much more than just aerodynamic prowess. With a light-weight, Rider-First Engineered™ frame, it delivers the best-possible ride characteristics, no matter the size. So no matter what you have planned for your new Tarmac, its ready to help you achieve your goals—PRs, KOMs, or podium top-steps. One bike to rule them all. — Choose Options

Specialized

Specialized Tarmac Comp SL7 2021

MSRP:

Was:

Now: £4,500.00

Featured Products

Different outside rolling diameters of various wheel and tire combinations affect the handling geometry of the frame. If the tire size is altered without acknowledging the effect on trail, the result is wild swings in handling - faster or slower - from the design basis trail value, which is problematic for high-speed control. — Choose Options

Cervelo

Cervelo Aspero Apex 1 2020

MSRP:

Was: £2,799.00

Now: £1,949.00

Specialized Diverge Comp Carbon 2021 — Choose Options

Specialized

Specialized Diverge Comp Carbon 2021

MSRP:

Was:

Now: £4,000.00

2020 Cervelo S3 Force eTap AXS 12 Speed Disc Road Bike is ideal for crits and sprinting, with an incredibly strong and stiff frame that's ready to get you to the finish line faster. The frame layup and tubing shapes are not only aerodynamic but help to damp road vibrations for more comfort. With increased stiffness in the head tube and bottom bracket, you'll experience improved handling that's stable and precise at speed and through corners. — Choose Options

Cervelo

Cervelo S-Series Force eTap AXS Road Bike

MSRP:

Was: £6,199.00

Now: £4,499.00

When the moment comes for an attack in the hills, a long solo move, or a full gas sprint for the line, every watt counts, which is why we designed the S-Works Ares to be the most efficient and powerful performance shoe ever made. We combined decades of Body Geometry development with obsessive innovation working with the world’s best athletes to completely reimagine the race shoe. An entirely new, patent-pending closure system, Dyneema®-reinforced toungless sock, and ultra-stiff FACT Powerline™ carbon outsole eliminate foot roll, reduce pressure on tendons, and transfer every ounce of power to the pedals for unprecedented performance and comfort. It’s 1% faster than any shoe we’ve ever made, and at the finish line, that’s all that matters. — Choose Options

Specialized

Specialized S-Works Ares Road Shoe

MSRP:

Was:

Now: £375.00

Unbeatable comfort bib shorts made with compression Thunderbike Power fabric and featuring light and soft Polartec®’s Delta fabric for rapid drying and great breathability. — Choose Options

Santini

Santini Karma Kite Bib Shorts

MSRP:

Was:

Now: £130.00

Slim fit block colour jersey made with a combination of lightweight and performance fabrics to offer extreme comfort and breathability for a super stylish look. — Choose Options

Santini

Santini Colore Short Sleve Jersey

MSRP:

Was:

Now: £85.00

Pro-approved aero jersey cut for women. Made of recycled fabrics coming from PET and waste yarns. Ideal for fast road racing. — Choose Options

Santini

Santini Women's Eco Sleek Raggi Short Sleeve Jersey

MSRP:

Was:

Now: £105.00

Choose Options

Santini

Santini Cubo Light Summer Socks

MSRP:

Was:

Now: £16.00

Most Popular Products

Excellent quality tub tape — Add to Cart

Jantex

Velox Tub Tape

MSRP:

Was:

Now: £4.99

Whether your goal is to escape on gravel back roads, far from cars and crowds, toe the start line at your first gravel race, or simply get the most versatile bike on the road or dirt, no bike is better than the new Diverge. It’s quite simply the fastest, most capable - and just maybe the most fun – alloy bike we’ve ever made, delivering a ride that’s quick and lively, but stable and confidence inspiring when the terrain gets rough. — Choose Options

Specialized

Specialized Diverge Base E5 2021

MSRP:

Was:

Now: £1,099.00

Sirrus X is your ticket to riding more, and to places you never imagined possible. It's a comfortable, capable, "let's do stuff" kind of bike that will inspire you to ride more than you ever have before. With bigger, confidence inspiring tires, a slightly more upright riding position, a super intuitive one-by drivetrain, and plenty of mounts for racks and fenders —it's more than just a solid partner on pavement. — Choose Options

Specialized

Specialized Sirrus X 2.0 2021

MSRP:

Was:

Now: £649.00

It's hard to look passed the Suito T if you're looking for a new Direct Drive Smart Trainer. With no DIY assembly required you'll go from unboxing to riding in no time!

ANT FE-C and Bluetooth connectivity you should have no problem using this on any number of interactive apps, including Zwift (1 month free membership). — Add to Cart

Elite

Elite Suito-T ANT FE-C Direct Drive Smart Trainer

MSRP:

Was:

Now: £639.99

All too often, corners are cut to meet price-points in the entry-level road bike market, but the Allez redefines what it means to be "entry level." Focusing on weight, refinement, and reliability like nothing else in its class, the Allez is the first to make these technologies accessible to everyone. Whether you're just getting into road cycling, commuting, or looking for a new bike, the Allez is just as performance-packed as it is versatile. — Choose Options

Specialized

Specialized Allez 2021

MSRP:

Was:

Now: £799.00

Designed to win, the new KEO BLADE CARBON improves the experience associated with the use of blade technology in a clipless pedal. This new version is the result of experience gained during years of development in the heart of our manufacturing facility and to continual improvements made thanks to the daily input from the greatest of champions. Lightweight, aerodynamic, powerful, the new KEO BLADE CARBON has all the assets to allow you to improve and optimize your performance until victory is yours. — Add to Cart

Look

Look Keo Blade Carbon Composite Road Pedals

MSRP:

Was:

Now: £125.00

Sirrus X is your ticket to riding more, and to places you never imagined possible. It's a comfortable, capable, "let's do stuff" kind of bike that will inspire you to ride more than you ever have before. With bigger, confidence inspiring tires, a slightly more upright riding position, a super intuitive one-by drivetrain, and plenty of mounts for racks and fenders —it's more than just a solid partner on pavement. Sirrus X is a dialed option when it's time to hit some gravel. We've also equipped every Sirrus X with next-level comfort from our scientifically tested and ergonomically engineered Shared Platform Body Geometry saddle, handgrips, and pedals. — Choose Options

Specialized

Specialized Sirrus X 2.0 Step Through 2021

MSRP:

Was:

Now: £649.00

Sirrus X is your ticket to riding more, and to places you never imagined possible. It’s a comfortable, capable, “let’s do stuff” kind of bike that will inspire you to ride more than you ever have before. With bigger, confidence inspiring tires, a slightly more upright riding position, a super intuitive one-by drivetrain, and plenty of mounts for racks and fenders —it’s more than just a solid partner on pavement. Sirrus X is a dialed option when it’s time to hit some gravel. We’ve also equipped every Sirrus X with next-level comfort from our scientifically tested and ergonomically engineered Shared Platform Body Geometry saddle, handgrips, and pedals. — Choose Options

Specialized

Specialized Sirrus X 3.0 2021

MSRP:

Was:

Now: £849.00

With the Aethos Specialized aren't designing a bike for the pros, there's the amazing Tarmac for that. This bike is designed for us 'normal' riders. Sure it's UCI certified but this bike probably won't be seen with a yellow-jerseyed rider aboard. The Aethos is incredibly light at every price point (approx 699g 10r frame in 56cm). Weight isn't everything though so Specialized have used all their carbon knowledge to create a bike that feels like nothing else. Surely a bike you'll want to jump on time and time again, be it for a 1 hour blast when you're short on time or an all day epic. This bike is for the love of riding. — Choose Options

Specialized

Specialized Aethos Pro Ultegra Di2

MSRP:

Was:

Now: £7,250.00

Faster handling isn’t necessarily better—we engineered the handling based on the specific use-case. In this case it’s Roubaix. Roubaix is harder on bikes than any other race on the calendar, and there’s zero margin for error. We increased the rear center (compare this to the R3 that was raced last year), lowered the BB, and increased the trail. The handling is still fast, but we’ve added stability. — Choose Options

Cervelo

Cervelo Caledonia-5 Ultegra Di2 2021 Ex-demo

MSRP:

Was: £6,619.00

Now: £5,499.00

Caledonia doesn’t fit in a box nicely, and we like it that way. It was conceived on our Thursday night rides—routes that often play fast and loose with ‘road ride.’ As we tried to stuff bigger tires into our R5s and streamline our Asperos, a new kind of bike was born.

The Caledonia is the bike we keep reaching for when we know the odometer’s going well past the triple digit mark. Long rides invariably have some smooth tarmac, some junk pavement over backroads, a cutty singletrack connector, and maybe even your own local Strade Bianche sector. So we built a bike that could take on all of them, do it well, and fit fenders in case the ominous clouds turn into a downpour 130km into your day — Choose Options

Cervelo

Cervelo Caledonia-5 Ultegra 2021

MSRP:

Was:

Now: £5,589.00

Caledonia doesn’t fit in a box nicely, and we like it that way. It was conceived on our Thursday night rides—routes that often play fast and loose with ‘road ride.’ As we tried to stuff bigger tires into our R5s and streamline our Asperos, a new kind of bike was born. — Choose Options

Cervelo

Cervelo Caledonia Ultegra Di2 2021

MSRP:

Was:

Now: £4,789.00

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