Total Fitness|Specialized|Cycling|Bike Servicing|Bath|Wiltshire

New Products

A new breed of rider is emerging—one who loves the freedom and exploration that gravel culture was founded upon but who has a hunger to ride hard, to go all out, and to explore not just geography but personal limits. This frontier requires a new kind of gravel machine, one engineered not to roam the trails, but to race them.

eady to take down finish lines, KOMs, PRs, and FKTs. A bike built without limits, for the riders looking to test them. It’s stiff—Classics-racing stiff—and performs like you’d want a road bike to perform off-road. We think that makes sense, and it’s what we were trying to do when we were stuffing bigger tires into our existing frames and swapping in aftermarket forks to get a 40mm tire up front. — Choose Options

Cervelo

Cervelo Aspero GRX RX600 2021

MSRP:

Was:

Now: £3,190.00

The new Tarmac is designed to go fast, there's no if's, and's, or but's about that—but it represents so much more than just aerodynamic prowess. With a light-weight, Rider-First Engineered™ frame, it delivers the best-possible ride characteristics, no matter the size. So no matter what you have planned for your new Tarmac, its ready to help you achieve your goals—PRs, KOMs, or podium top-steps. One bike to rule them all. — Choose Options

Specialized

Specialized Tarmac Expert UDi2 SL7 2021

MSRP:

Was:

Now: £5,250.00

Classy, soft touch bar tape with 3mm thickness to absorb shock. — Choose Options

Fizik Tempo Bondcush Soft

MSRP:

Was:

Now: £21.99

When the moment comes for an attack in the hills, a long solo move, or a full gas sprint for the line, every watt counts, which is why we designed the S-Works Ares to be the most efficient and powerful performance shoe ever made. We combined decades of Body Geometry development with obsessive innovation working with the world’s best athletes to completely reimagine the race shoe. An entirely new, patent-pending closure system, Dyneema®-reinforced toungless sock, and ultra-stiff FACT Powerline™ carbon outsole eliminate foot roll, reduce pressure on tendons, and transfer every ounce of power to the pedals for unprecedented performance and comfort. It’s 1% faster than any shoe we’ve ever made, and at the finish line, that’s all that matters. — Choose Options

Specialized

Specialized S-Works Ares Road Shoe

MSRP:

Was:

Now: £375.00

Chamoise Cream Ladies is a hygienic protecting and nourishing cream based on almond oil; purpose-made for ladies. It helps prevent saddle sores, chaffing wounds and skin irritation caused by friction and perspiration during exercise. — Add to Cart

Morgan Blue

Morgan Blue Ladies Chamois Cream 250ml

MSRP:

Was:

Now: £12.95

The Chamois Cream from Morgan Blue offers a hygienic cream that helps to protect against soreness, chaffing and irritation. Using a combination of saint john’s wort oil, olive oil, sunflower and rosemary oil this cream will also help to prevent muscle cramps and stimulates blood flow. — Add to Cart

Morgan Blue

Morgan Blue Soft Chamois Cream 200ml

MSRP:

Was:

Now: £10.95

Ridden by Team INEOS to multiple Grand Tour victories, is the fastest Dogma to date; the perfect marriage of speed and beauty. With tactile handling, advanced aerodynamics and every detail designed for optimum performance, the Dogma ideally suits road riders for whom speed is everything. The F12’s frameset is 10% laterally stiffer than the F10, delivering greater power, while its optimised aerodynamics and complete cable integration reduce drag by 7.3%, resulting in an 8-watt saving at 40km/h over its predecessor. — Choose Options

Pinarello

Pinarello F12 Dogma Di2 57.5cm USED

MSRP:

Was: £12,000.00

Now: £7,495.00

Sirrus X is your ticket to riding more, and to places you never imagined possible. It's a comfortable, capable, "let's do stuff" kind of bike that will inspire you to ride more than you ever have before. With bigger, confidence inspiring tires, a slightly more upright riding position, a super intuitive one-by drivetrain, and plenty of mounts for racks and fenders —it's more than just a solid partner on pavement. Sirrus X is a dialed option when it's time to hit some gravel. We've also equipped every Sirrus X with next-level comfort from our scientifically tested and ergonomically engineered Shared Platform Body Geometry saddle, handgrips, and pedals. — Choose Options

Specialized

Specialized Sirrus X 2.0 Step Through 2021

MSRP:

Was:

Now: £649.00

With seven wins at Paris-Roubaix, our Roubaix has proven that Smoother is Faster. Until this moment, however, smooth has admittedly come with some compromises. But not anymore. The all-new Roubaix Comp now delivers compliance without compromise by introducing a radical new Future Shock 1.5 that gives you more control on rough roads, a new Pavé seatpost that creates our most balanced Roubaix to date, aerodynamics that equal the Tarmac, and a Rider-First Engineered™ frame that’s shed some serious weight. Is it still comfortable? Sure, but don’t call it a comfort bike, because performance was behind every engineering decision we made. This is the new Roubaix. — Choose Options

Specialized

Specialized Roubaix Comp 2021

MSRP:

Was:

Now: £3,700.00

Sirrus X is your ticket to riding more, and to places you never imagined possible. It’s a comfortable, capable, “let’s do stuff” kind of bike that will inspire you to ride more than you ever have before. With bigger, confidence inspiring tires, a slightly more upright riding position, a super intuitive one-by drivetrain, and plenty of mounts for racks and fenders —it’s more than just a solid partner on pavement. Sirrus X is a dialed option when it’s time to hit some gravel. We’ve also equipped every Sirrus X with next-level comfort from our scientifically tested and ergonomically engineered Shared Platform Body Geometry saddle, handgrips, and pedals. — Choose Options

Specialized

Specialized Sirrus X 3.0 2021

MSRP:

Was:

Now: £849.00

Clip on aero bars for the Specialized Venge. — Add to Cart

ITU

ITU Venge Clip-on Aero bars

MSRP:

Was: £350.00

Now: £200.00

Fits Specialized road frames with OSBB or PF30 bottom bracket shell, as well as most BB30 road frames. This crankset is used but very low mileage hence in excellent condition with some very small marks. — Add to Cart

Specialized

Specialized S-Works Power Crankset Gloss Tarmac Black 170mm USED

MSRP:

Was: £1,200.00

Now: £495.00

Featured Products

Road Boost aluminium frame with carbon fork and integrated Fazua Evation drive and a reliable partner for your commute: Shimano 105 shifter. — Choose Options

Focus

Focus PARALANE² 6.6 Commute 2020

MSRP:

Was:

Now: £3,399.00

Super-lightweight MAX aero carbon frame (890 g frame only) including an aero carbon stem, R.A.T. Quick-release axles and long service life and reliable shifting: Shimano 105 — Choose Options

Focus

Focus Izalco Max Disc 8.7 2020

MSRP:

Was: £2,899.00

Now: £2,149.00

Artica R5 is the perfect winter road cycling shoe for warmth, comfort, protection and performance riding in even the coldest, wettest conditions. Fully waterproof, easy to fit and featuring advanced insulation properties, Artica R5 beats the elements, yet is a lightweight and stiff high performance shoe. — Choose Options

Fizik

Fizik R5 Artica Winter Road Shoe

MSRP:

Was: £189.99

Now: £130.00

Zipp’s 303 Firecrest® Tubeless Disc-brake wheelset is designed for the real world… a world of imperfect conditions, road surfaces, and elements where the bottom line is simple. Efficiency = speed. It’s faster, lighter, and more capable over varied terrain—whether the surface is pavement in all its conditions or no pavement at all. — Add to Cart

Zipp

Zipp 303 Firecrest Carbon Tubeless Disc Brake Front Wheel

MSRP:

Was:

Now: £780.00

Zipp’s 303 Firecrest® Tubeless Disc-brake wheelset is designed for the real world… a world of imperfect conditions, road surfaces, and elements where the bottom line is simple. Efficiency = speed. It’s faster, lighter, and more capable over varied terrain—whether the surface is pavement in all its conditions or no pavement at all. — Add to Cart

Zipp

Zipp 303 Firecrest Carbon Tubeless Disc Brake Rear Wheel

MSRP:

Was:

Now: £820.00

It's hard to look passed the Suito T if you're looking for a new Direct Drive Smart Trainer. With no DIY assembly required you'll go from unboxing to riding in no time!

ANT FE-C and Bluetooth connectivity you should have no problem using this on any number of interactive apps, including Zwift (1 month free membership). — Add to Cart

Elite

Elite Suito-T ANT FE-C Direct Drive Smart Trainer

MSRP:

Was:

Now: £639.99

When we developed the Tarmac Disc, we didn't just want it to be fast. We wanted it to be fast everywhere. Long climbs, windy flats, Grand Tour stages, local fondos—we built a race bike to be the most complete out there. How'd we do it? We started with our Rider-First Engineered™ frame with a perfectly-tuned ride quality for every size, added in some serious aero tech that makes it 30 seconds faster over 40 kilometers than the Tarmac SL5, and then made it 20% lighter. Nothing is lighter, faster, and better handling. — Choose Options

Specialized

Specialized Tarmac Comp SL6 2021

MSRP:

Was:

Now: £3,500.00

Ride further almost anywhere with the Focus Paralane 9.8 Disc Adventure Road Bike that's engineered for long-distance comfort no matter the surface. The lightweight carbon frame can accommodate a tyre width up to 35mm, delivering comfort, control and compliance on road and also loose gravel tracks so that you can divert onto routes that you otherwise wouldn't dare venture on a previous road bike. — Choose Options

Focus

Focus Paralane 9.8 Disc 2019

MSRP:

Was: £3,659.00

Now: £2,995.00

Ridden by Team INEOS to multiple Grand Tour victories, is the fastest Dogma to date; the perfect marriage of speed and beauty. With tactile handling, advanced aerodynamics and every detail designed for optimum performance, the Dogma ideally suits road riders for whom speed is everything. The F12’s frameset is 10% laterally stiffer than the F10, delivering greater power, while its optimised aerodynamics and complete cable integration reduce drag by 7.3%, resulting in an 8-watt saving at 40km/h over its predecessor. — Choose Options

Pinarello

Pinarello F12 Dogma Di2 57.5cm USED

MSRP:

Was: £12,000.00

Now: £7,495.00

When the moment comes for an attack in the hills, a long solo move, or a full gas sprint for the line, every watt counts, which is why we designed the S-Works Ares to be the most efficient and powerful performance shoe ever made. We combined decades of Body Geometry development with obsessive innovation working with the world’s best athletes to completely reimagine the race shoe. An entirely new, patent-pending closure system, Dyneema®-reinforced toungless sock, and ultra-stiff FACT Powerline™ carbon outsole eliminate foot roll, reduce pressure on tendons, and transfer every ounce of power to the pedals for unprecedented performance and comfort. It’s 1% faster than any shoe we’ve ever made, and at the finish line, that’s all that matters. — Choose Options

Specialized

Specialized S-Works Ares Road Shoe

MSRP:

Was:

Now: £375.00

Most Popular Products

Excellent quality tub tape — Add to Cart

Jantex

Velox Tub Tape

MSRP:

Was:

Now: £4.99

It's hard to look passed the Suito T if you're looking for a new Direct Drive Smart Trainer. With no DIY assembly required you'll go from unboxing to riding in no time!

ANT FE-C and Bluetooth connectivity you should have no problem using this on any number of interactive apps, including Zwift (1 month free membership). — Add to Cart

Elite

Elite Suito-T ANT FE-C Direct Drive Smart Trainer

MSRP:

Was:

Now: £639.99

Designed to win, the new KEO BLADE CARBON improves the experience associated with the use of blade technology in a clipless pedal. This new version is the result of experience gained during years of development in the heart of our manufacturing facility and to continual improvements made thanks to the daily input from the greatest of champions. Lightweight, aerodynamic, powerful, the new KEO BLADE CARBON has all the assets to allow you to improve and optimize your performance until victory is yours. — Add to Cart

Look

Look Keo Blade Carbon Composite Road Pedals

MSRP:

Was:

Now: £125.00

All too often, corners are cut to meet price-points in the entry-level road bike market, but the Allez redefines what it means to be "entry level." Focusing on weight, refinement, and reliability like nothing else in its class, the Allez is the first to make these technologies accessible to everyone. Whether you're just getting into road cycling, commuting, or looking for a new bike, the Allez is just as performance-packed as it is versatile. — Choose Options

Specialized

Specialized Allez 2021

MSRP:

Was:

Now: £799.00

Whether your goal is to escape on gravel back roads, far from cars and crowds, toe the start line at your first gravel race, or simply get the most versatile bike on the road or dirt, no bike is better than the new Diverge. It’s quite simply the fastest, most capable - and just maybe the most fun – alloy bike we’ve ever made, delivering a ride that’s quick and lively, but stable and confidence inspiring when the terrain gets rough. — Choose Options

Specialized

Specialized Diverge Base E5 2021

MSRP:

Was:

Now: £1,099.00

Caledonia doesn’t fit in a box nicely, and we like it that way. It was conceived on our Thursday night rides—routes that often play fast and loose with ‘road ride.’ As we tried to stuff bigger tires into our R5s and streamline our Asperos, a new kind of bike was born.

When we design a bike, we start with our library of tube shapes. These shapes are shapes we’ve used on other models that we know to have various qualities—aerodynamic, stiff, ultralight, etc.—and they help get us to the refinement stage on a bike more quickly. In the case of Caledonia, we wanted durability, light weight, and aerodynamics to be in balance, and selected a package that achieved the performance demands of this kind of race bike. — Choose Options

Cervelo

Cervelo Caledonia 105 2021

MSRP:

Was:

Now: £2,799.00

Definitive element protection with stretch, softshell backhand and fingers. — Choose Options

Endura

Endura Pro SL Primaloft® Waterproof Glove

MSRP:

Was:

Now: £54.99

Seriously cool looking kids bike jersey with a relaxed fit and perfect for all biking adventures. — Choose Options

Specialized

Specialized Kids Enduro Grom 3/4 Bike Jersey

MSRP:

Was: £25.00

Now: £19.99

Premium features, certified protection, and sleek styling make the Chamonix a tremendous value for any cyclist. — Choose Options

Specialized

Specialized Chamonix Helmet with MIPS

MSRP:

Was:

Now: £60.00

This race-inspired design is known for its incredible fit and tremendous value. It has many similar features to the S-Works Prevail, like the Tri-Fix webbing system and 4th Dimension Cooling, granting the Propero III incredible performance at a more attainable price.

Our new ANGI Crash Sensor gives you and your loved ones peace of mind like never before—when combined with our iOS or Android app, the sensor will detect a crash and send a text message to specified contacts in your phone. It also syncs with our app and STRAVA® to provide GPS-based activity tracking. — Choose Options

Specialized

Specialized Propero 3 with ANGI Helmet

MSRP:

Was:

Now: £100.00

Trail riding is more aggressive than ever, so you need a helmet that gives you the confidence to take on downhill runs on a five-inch-travel trail bike. Say hello to the Tactic III. It has protection covered in spades, while our 4th Dimension Cooling System handles ventilation to keep your wig cool. Keeping in this spirit, the Tactic III has been redesigned to also be lighter than ever, all while keeping its pedigree of protection. This means that you get a tried-and-true trail helmet that gets you to the top of a climb and protects you on the way down. That's what it's really all about, right? — Choose Options

Specialized

Specialized Tactic 3 MIPS Bike Helmet

MSRP:

Was:

Now: £85.00

Artica R5 is the perfect winter road cycling shoe for warmth, comfort, protection and performance riding in even the coldest, wettest conditions. Fully waterproof, easy to fit and featuring advanced insulation properties, Artica R5 beats the elements, yet is a lightweight and stiff high performance shoe. — Choose Options

Fizik

Fizik R5 Artica Winter Road Shoe

MSRP:

Was: £189.99

Now: £130.00

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