Total Fitness | Specialized | Cycling & Triathlon | Bike Servicing | Bath | Wiltshire

New Products

We aren't satisfied with second fastest. Hell, why do you think we have our own Win Tunnel and the motto that "Aero is Everything?" We live and breathe aero, because we know that aerodynamic optimization is the most important thing we can do to make you faster. And this philosophy has never been truer than with this Venge. Being eight seconds faster than the ViAS, it's not only the most aerodynamic bike on the road, but it's also lost a whopping 460 grams. It's the perfect race bike for just about any terrain. Aero is Everything. — Choose Options

Specialized

Specialized Venge Pro SRAM Force eTap AXS 2020

MSRP:

Was: £6,500.00

Now: £5,249.00

With the Aethos Specialized aren't designing a bike for the pros, there's the amazing Tarmac for that. This bike is designed for us 'normal' riders. Sure it's UCI certified but this bike probably won't be seen with a yellow-jerseyed rider aboard. The Aethos is incredibly light at every price point (approx 699g 10r frame in 56cm). Weight isn't everything though so Specialized have used all their carbon knowledge to create a bike that feels like nothing else. Surely a bike you'll want to jump on time and time again, be it for a 1 hour blast when you're short on time or an all day epic. This bike is for the love of riding. — Choose Options

Specialized

Specialized Aethos Pro Ultegra Di2

MSRP:

Was:

Now: £7,250.00

Chances are if you've looked at highend road bikes you'll have heard the Tarmac name. The SL6 highlights why with a light, stiff and fast frame that also manages to glide over the surface where others fall foul. — Choose Options

Specialized

Specialized S-Works Tarmac SL6 Disc frame 54cm

MSRP:

Was: £3,400.00

Now: £1,995.00

The Pro is an S-Works in all but name, benefitting from the same carbon fibre as it's more expensive sibling. This generation of Venge is slightly faster than the already quick Venge ViAS, has sharper handling and is a more compliant ride. In short this bike is more complete. It aims to make you faster regardless of whether is the terrian is flat or hilly. — Choose Options

Specialized

Specialized Venge Pro Frameset 2019 54cm

MSRP:

Was: £3,700.00

Now: £1,899.00

All too often, corners are cut to meet price-points in the entry-level road bike market, but the Allez redefines what it means to be "entry level." Focusing on weight, refinement, and reliability like nothing else in its class, the Allez is the first to make these technologies accessible to everyone. Whether you're just getting into road cycling, commuting, or looking for a new bike, the Allez is just as performance-packed as it is versatile. — Choose Options

Specialized

Specialized Allez Sport 2021

MSRP:

Was:

Now: £949.00

Zipp’s 303 Firecrest® Tubeless Disc-brake wheelset is designed for the real world… a world of imperfect conditions, road surfaces, and elements where the bottom line is simple. Efficiency = speed. It’s faster, lighter, and more capable over varied terrain—whether the surface is pavement in all its conditions or no pavement at all. — Add to Cart

Zipp

ZIPP 303 FIRECREST CARBON TUBELESS DISC BRAKE REAR WHEEL

MSRP:

Was:

Now: £820.00

Zipp’s 303 Firecrest® Tubeless Disc-brake wheelset is designed for the real world… a world of imperfect conditions, road surfaces, and elements where the bottom line is simple. Efficiency = speed. It’s faster, lighter, and more capable over varied terrain—whether the surface is pavement in all its conditions or no pavement at all. — Add to Cart

Zipp

ZIPP 303 FIRECREST CARBON TUBELESS DISC BRAKE FRONT WHEEL

MSRP:

Was:

Now: £780.00

The use of a wide internal rim on the Zipp 303 S Carbon Tubeless Disc Brake Front Wheel allows wider tyres to be fitted for an incredible ride quality. It's developed for riders that demand speed, be that on their road race or gravel bike, and is aerodynamically optimised for use with 28mm tyres but can also be fitted with any tubeless-ready tyres up to a massive 50mm width. — Add to Cart

Zipp

ZIPP 303 S CARBON TUBELESS DISC WHEEL REAR

MSRP:

Was:

Now: £515.00

The use of a wide internal rim on the Zipp 303 S Carbon Tubeless Disc Brake Front Wheel allows wider tyres to be fitted for an incredible ride quality. It's developed for riders that demand speed, be that on their road race or gravel bike, and is aerodynamically optimised for use with 28mm tyres but can also be fitted with any tubeless-ready tyres up to a massive 50mm width. — Add to Cart

Zipp

ZIPP 303 S CARBON TUBELESS DISC WHEEL FRONT

MSRP:

Was:

Now: £470.00

Specialized Align II Helmet — Choose Options

Specialized

Specialized Align II Helmet

MSRP:

Was:

Now: £40.00

We developed the Caledonia-5 in collaboration with Team Sunweb to satisfy the need for a dedicated cobbles bike. Keep your eyes peeled at the Monuments. — Choose Options

Cervelo

Cervelo Caledonia-5 Ultegra Di2 2021

MSRP:

Was:

Now: £5,799.00

The Caledonia is the bike we keep reaching for when we know the odometer’s going well past the triple digit mark. Long rides invariably have some smooth tarmac, some junk pavement over backroads, a cutty singletrack connector, and maybe even your own local Strade Bianche sector. So we built a bike that could take on all of them, do it well, and fit fenders in case the ominous clouds turn into a downpour 130km into your day. — Choose Options

Cervelo

Cervelo Caledonia-5 Ultegra 2021

MSRP:

Was:

Now: £4,899.00

Featured Products

Super-lightweight MAX aero carbon frame (890 g frame only) including an aero carbon stem, R.A.T. Quick-release axles and long service life and reliable shifting: Shimano 105 — Choose Options

Focus

Focus Izalco Max Disc 8.7 2020

MSRP:

Was: £2,899.00

Now: £2,225.00

Super-lightweight, comfortable (C.I.A.) Carbon frame with mudguards with a clever mounting system, R.A.T. and quick-release axle Precise shifting: Shimano 105. — Choose Options

Focus

Focus PARALANE 8.7 2020

MSRP:

Was: £2,099.00

Now: £1,895.00

Increased stiffness at the bottom bracket enables efficient power transfer, so your hard work is transferred to rapid acceleration. Stiffness at the head tube is critical to confidence-inspiring handling - you'll feel how stable and precise the S3 is when cornering and descending at speed. — Choose Options

Cervelo

Cervelo S3 Ultegra 8000 Disc 2020

MSRP:

Was: £3,999.00

Now: £3,249.00

The S5 boasts substantial aerodynamic improvements over its predecessor. Full internal cable routing, a custom bar and stem, riding position, and special frame shapes work together to reduce drag and improve aerodynamics. The result: you go faster. — Choose Options

Cervelo

Cervelo S5 Ultegra Disc Di2 2020

MSRP:

Was: £7,099.00

Now: £5,995.00

We've never been ones for dogmatic rules. And with a little defiance of the UCI's rule book, the Shiv sets the new standard for speed—again. It keeps its aero, fuel, and fit focus, but does so in an entirely new and novel way. Yes, it has disc brakes. Yes, it's easy to travel with. And yes, it takes aero to unheard of heights using storage and fit features that also make you faster. There's only one bike that's going to help get you to the top of the podium this season and that's the Shiv Disc. — Choose Options

Specialized

Specialized Shiv Expert Disc 2020

MSRP:

Was:

Now: £7,999.00

On Sale! Save 17%

Choose Options

Cervelo

Cervelo P-series Disc 105 2020

MSRP:

Was: £2,899.00

Now: £2,399.00

2020 Cervelo S3 Force eTap AXS 12 Speed Disc Road Bike is ideal for crits and sprinting, with an incredibly strong and stiff frame that's ready to get you to the finish line faster. The frame layup and tubing shapes are not only aerodynamic but help to damp road vibrations for more comfort. With increased stiffness in the head tube and bottom bracket, you'll experience improved handling that's stable and precise at speed and through corners. — Choose Options

Cervelo

Cervelo S3 eTap AXS Road Bike

MSRP:

Was: £6,199.00

Now: £4,995.00

Aero is everything”—we’ve been preaching it for years and it’s still the driving force for the new Tarmac. In our quest for tube shapes that deliver the fastest frame that the UCI rules allow, we took a page out of the Venge development book and utilized our FreeFoil Shape Library. Armed with a library of optimized shapes, we turned to the Win Tunnel to plug these shapes into a modular test bike, for more testing and validation. The result? A new Tarmac Expert that’s faster than before—33 seconds faster over 40km than the Tarmac SL6. No compromises, just pure speed. — Choose Options

Specialized

Specialized Tarmac Expert SL7 2021

MSRP:

Was:

Now: £4,750.00

Coming under Cervelo's Classic Road category the R3 is a great bike. Designed to for road riding, be it an hour's blast after work or an all day epic. — Choose Options

Cervelo

Cervelo R3 Ultegra Di2 Carbon Wheels 54cm Ex DEMO

MSRP:

Was: £5,099.00

Now: £3,499.00

The use of a wide internal rim on the Zipp 303 S Carbon Tubeless Disc Brake Front Wheel allows wider tyres to be fitted for an incredible ride quality. It's developed for riders that demand speed, be that on their road race or gravel bike, and is aerodynamically optimised for use with 28mm tyres but can also be fitted with any tubeless-ready tyres up to a massive 50mm width. — Add to Cart

Zipp

ZIPP 303 S CARBON TUBELESS DISC WHEEL FRONT

MSRP:

Was:

Now: £470.00

The use of a wide internal rim on the Zipp 303 S Carbon Tubeless Disc Brake Front Wheel allows wider tyres to be fitted for an incredible ride quality. It's developed for riders that demand speed, be that on their road race or gravel bike, and is aerodynamically optimised for use with 28mm tyres but can also be fitted with any tubeless-ready tyres up to a massive 50mm width. — Add to Cart

Zipp

ZIPP 303 S CARBON TUBELESS DISC WHEEL REAR

MSRP:

Was:

Now: £515.00

Zipp’s 303 Firecrest® Tubeless Disc-brake wheelset is designed for the real world… a world of imperfect conditions, road surfaces, and elements where the bottom line is simple. Efficiency = speed. It’s faster, lighter, and more capable over varied terrain—whether the surface is pavement in all its conditions or no pavement at all. — Add to Cart

Zipp

ZIPP 303 FIRECREST CARBON TUBELESS DISC BRAKE FRONT WHEEL

MSRP:

Was:

Now: £780.00

Most Popular Products

Excellent quality tub tape — Add to Cart

Jantex

Velox Tub Tape

MSRP:

Was:

Now: £4.99

Specialized Align II Helmet — Choose Options

Specialized

Specialized Align II Helmet

MSRP:

Was:

Now: £40.00

Designed primarily to allow chosen friends and family to know you're safe whilst out riding. ANGi can sit on your helmet out of the way, you'd hardly know it's there, weighing in at 10g. If a crash is detected your connected smart phone will initiate a countdown. If you are unable to stop this then the unit contacts your contacts saying you may need help and shows your GPS location. In addition, you can track and trace your rides even if you don't crash! — Add to Cart

Specialized

ANGi Crash Sensor

MSRP:

Was: £40.00

Now: £35.00

Whether your goal is to escape on gravel back roads, far from cars and crowds, toe the start line at your first gravel race, or simply get the most versatile bike on the road or dirt, no bike is better than the new Diverge. It’s quite simply the fastest, most capable - and just maybe the most fun – alloy bike we’ve ever made, delivering a ride that’s quick and lively, but stable and confidence inspiring when the terrain gets rough. — Choose Options

Specialized

Specialized Diverge Base E5 2021

MSRP:

Was:

Now: £999.00

All too often, corners are cut to meet price-points in the entry-level road bike market, but the Allez redefines what it means to be "entry level." Focusing on weight, refinement, and reliability like nothing else in its class, the Allez is the first to make these technologies accessible to everyone. Whether you're just getting into road cycling, commuting, or looking for a new bike, the Allez is just as performance-packed as it is versatile. — Choose Options

Specialized

Specialized Allez 2021

MSRP:

Was:

Now: £725.00

The Blade Carbon is the product of lengthy research by LOOK engineers to optimize all the innovative concepts developed within the family of blade pedals. The result is a pedal that is even more secure, stable, light and powerful. — Add to Cart

Look

Look Keo Blade Carbon Road Pedals

MSRP:

Was:

Now: £125.00

Increased stiffness at the bottom bracket enables efficient power transfer, so your hard work is transferred to rapid acceleration. Stiffness at the head tube is critical to confidence-inspiring handling - you'll feel how stable and precise the S3 is when cornering and descending at speed. — Choose Options

Cervelo

Cervelo S3 Ultegra 8000 Disc 2020

MSRP:

Was: £3,999.00

Now: £3,249.00

With the Aethos Specialized aren't designing a bike for the pros, there's the amazing Tarmac for that. This bike is designed for us 'normal' riders. Sure it's UCI certified but this bike probably won't be seen with a yellow-jerseyed rider aboard. The Aethos is incredibly light at every price point (approx 699g 10r frame in 56cm). Weight isn't everything though so Specialized have used all their carbon knowledge to create a bike that feels like nothing else. Surely a bike you'll want to jump on time and time again, be it for a 1 hour blast when you're short on time or an all day epic. This bike is for the love of riding. — Choose Options

Specialized

Specialized Aethos Pro Ultegra Di2

MSRP:

Was:

Now: £7,250.00

You have places to go, people to see, and fitness goals to achieve. We get it—life moves pretty fast, so it's a good thing we made Sirrus to help you with all of it. Wherever you're heading, Sirrus will take you there. Sirrus features a super light Aluminum Alloy and carbon fiber construction, as well as reliable Shimano components that are built to withstand years of daily abuse on the world's pavement. Powerful hydraulic disc brakes provide reliable stopping power in any condition, and comfortable, ergonomically designed Body Geometry touchpoints are there to take the sting out of longer rides. So, as you push yourself to reach your goals, you'll feel more connected to your bike and know that you have the perfect partner with Sirrus. — Pre-Order Now

Specialized

Specialized Sirrus 2.0 Step Through 2021

MSRP:

Was:

Now: £599.00

Endura FS260-Pro Thermo Knee Warmer — Choose Options

Endura

Endura FS260-Pro Thermo Knee Warmer

MSRP:

Was:

Now: £27.99

Endura Hummvee Bike Shorts with Liner — Choose Options

Endura

Endura Hummvee Bike Shorts with Liner

MSRP:

Was:

Now: £59.99

This durable frame pump with SwitchHitter head automatically adjusts for Schrader or Presta valve tubes. — Add to Cart

Specialized

Specialized Air Tool Switch Sport Pump

MSRP:

Was:

Now: £15.00

Subscribe to our newsletter

Get the latest updates on new products and upcoming sales

No thanks