Finance is an excellent way of spreading the cost of a more expensive item such as a bike, wheels or wetsuit. We offer 0% finance from 6 - 24 months on purchases above £250. If you would like to apply for finance on one of our sale bikes, please give us a call on 01225 444164 with details of the bike you are interested in as the finance may affect the price.

You can take out finance either in-store, over the phone and very soon online with the process taking about 10 - 15 mins. We use Novuna Finance who are one of the largest specialist finance operators in the country.


Do you qualify?


  • You must be at least 18 years of age
  • Have been a UK resident for 3 years or more
  • Be able to make repayments by direct debit
  • Be in regular employment

If you are retired and receive a pension or are registered disabled and unable to work, Novuna may ask for proof of sufficient income.

What do we require?


  • Name
  • 3 year address history
  • Date of birth
  • Contact details and employment/income information.
  • Credit or debit card registered to you at your address used for an identity check


With most applications we expect that you will be given an acceptance or decline decision within 10-20 seconds. In some cases the lender may return the decision as ‘referred’. You will then receive an email with further instructions once the underwriters have made a decision. For in store applications you can usually wait in the shop whilst the underwriters review your application.



For finance orders made via mail order we are only able to deliver the goods to the address on your credit agreement (your home address). We will not be able to ship the goods to another address and you will not be able to collect the goods from us in person.



If you wish to return the order then please refer to our returns policy. If we accept your return we will contact the lender to cancel the credit agreement. We may not able to cancel the finance if the return falls outside of our returns period.



You will be informed of the decision if the lender declines your application, the lender is unable to share their reason for declining an application with us. Applications are usually declined for reasons such as:


  • You do not meet the eligibility criteria (see above)

  • Adverse credit reference agency information
Your credit score

  • You are considered to be over committed

  • Your existing account performance with other lenders